Jan 26, 2010

São Paulo's Fashion Week just ended, and on a very high note. Bigger and better each year, it was praised by the international media, including The New York Times's  T Magazine blog. They said:

"São Paulo fashion week is still coming into its own, but it certainly gives good show. From a slew of supermodels to unmarked after-parties, the cool quotient held its own against the more traditional fashion capitals. This season’s model check saw Lara Stone walking for Forum Tufi Duek, Brazil’s prodigal son Jesus Luz doing an awkward catwalk turn for Ellus, Alessandra Ambrosio filling in for Gisele at Colcci, Isabeli Fontana opening for Alexandre Herchcovitch and Chanel Iman at Rosa Cha.

Off the runway there was plenty of action as well. Jesus Luz D.J.’d at the week’s biggest bash, for Ellus, at São Paulo’s newest nightspot, Lion’s Club, and Alexander Herchcovitch had a post-show party at Bar Secreto, an unassuming two-story bungalow that houses all manner of decadence.


All in all, it’s not a stretch to imagine a near-future when São Paolo fashion week is as important a part of the fashion circuit as, say, London. Add one more fashion capital to your global itinerary!"

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