May 15, 2010

Wallpaper launches Brazil edition with big party in New York

Wallpaper* decided to do a whole edition on Brazil. June's Born in Brazil issue with a
big party in New York at Tribeca's Espasso, a design furniture store owned by Brazilian Carlos Junqueira (the event was co-hosted by Shopping Iguatemi's CEO, Carlos Jereissati).

Here are a couple of photos of the party, courtesy of  Scott MitchemWallpaper's man for all things Rio, showing cover girl Ana Beatriz (right) and pal Alessandra "VS Angel" Ambrósio.

And more Brazilian models.... courtesy of Nadine Johnson, the queen of P.R. in NY:

And the models posing with Carlos Junqueira, owner of Espasso where the party took place:

Queen bee Nadine Johnson with Brazilian trendsetter Cacá de Souza,
Valentino's longtime right-hand man

The mag printed three different covers. One features top model Ana Beatriz Barros standing on the helipad of São Paulo's Emiliano hotel (pictured above).
A second cover shows a beefcake standing in the ubiqutous Fasano Rio rooftop pool, which has the advantage of offering the best possible view of Rio's famous "Dois Irmãos" mountains.

There's also a third, limited-editioncover edited by celeb-artist Vik Muniz:

The Born in Brazil issue covers a range of topics, including:
- The discovery of massive offshore
oil reserves
-  2014 World Cup
- 2016 Olympic games
,–  Profiles and portraits of architect Paulo Mendes da
Rocha, the Campana brothers, beachwear queen
Lenny Niemeyer, Ana Beatriz Barros, super chef Alex
Atala, musician and actor Seu Jorge and artist Cildo Meireles
–  Brazil’s richest man Eike Batista talks about earning $2.2m per hour 
–  Renowned Brazilian designers Sergio Rodrigues, Carlos Motta
and Hugo França choose the design stars of tomorrow
–  Shopping Iguatemi opens shop in Brasilia
–  Why Pepsi and Coke are betting big on coconut
- Brazilian regional cuisine
There's also a feature on a stunning Rio apartment:

And, of course, some nice Brazilian ass:

Tony Chambers, the editor-in-chief, says “Brazil is the most exciting country on earth and Wallpaper*
was there, en masse, to capture this exceptional country at an extraordinary moment of transition’”.

Here, the official webpage of Wallpaper's Born in Brazil issue.

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