Set to open in October of 2010, Shopping JK Iguatemi will be a giant in a city of giants. Three office towers, one luxury mall with 240 boutiques, etc. etc. - the numbers (of millions being spent on construction, of the square footage) are staggering.
We know São Paulo is huge and increasingly rich but are there enough shoppers for yet another temple of consumption? And super close to megastore Daslu, on top of it? Not sure...
In the meantime, the original Iguatemi, which for many years has been the poshest mall in town, is rolling out new stuff. November saw the opening of an Isabella Giobbi pop-up store, selling not only the designer's summer collection (think lots of silk and firefly prints) but also coffee table books and things for the home.
In the meantime, the original Iguatemi, which for many years has been the poshest mall in town, is rolling out new stuff. November saw the opening of an Isabella Giobbi pop-up store, selling not only the designer's summer collection (think lots of silk and firefly prints) but also coffee table books and things for the home.
Another it-girl, the raven-haired beauty Helena Linhares, also opened a pop-up store at the Iguatemi, which will be up and running until January 31. The fashions, designed by Cacá Garcia, are inspired by the Miami of the thirties and forties. Here's one of the articles on the opening, showing Cacá (at left) and Helena (at right) with songstress Marina Lima, Helena's vvgf (very very good friend).
And more fashion and shopping in São Paulo:
- Outlet Premium, Brazil's first upscale outlet mall
- Marc Jacobs rocks the São Paulo fashion world and opens a flagship in town
- São Paulo Fashion Week: what is it?
- Rua Oscar Freire, in the Jardins district, has the best shopping
- The best beachwear: Lenny, Rosa Chá, Cia. Marítima
- Is/bella, Pelu, Jo de Mer and other Baixo Jardins finds
- Beach Couture: luxe beachwear in the Jardins district
- Christian Louboutin opens store in the Shopping Iguatemi mall
- Daslu, the Barneys New York of São Paulo: high luxe
- Who is Eliana Tranchesi, the owner of Daslu
- The flagship of Rio brand Farm, in Vila Madalena: a "living" lowrise designed by hyped architecture firm Triptyque
- São Paulo Fashion Week 2009: the official schedule of runway shows
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