Apr 19, 2009
The party that will take place on Wednesday, April 22 to lauch Christian Louboutin's shop in the Shopping Iguatemi (invite pictured above) is the hottest ticket since... well... since Marc Jacobs was in town last month! Fashionistas are descending en masse. Diane von Furstenberg, Vogue editor Hamish Bowles, ex-Valentino P.R. Cacá de Souza and many others are in Rio, party-hopping, and will fly to São Paulo for the Wednesday fête. (To find out why DVF is in Brazil, just scroll down).
It's no secret that the designers behind high-end brands looooove Brazilian women. Brasileiras love to shop, aren't afraid to flaunt what they've got and are super in tune with what`s in vogue all over the world. That's why in recent years many big-name brands like Tiffany&Co. and Diesel have decided to open stores in São Paulo.
The chosen address is usually either the Shopping Iguatemi or the Jardins district (rua Oscar Freire being the most desireable street to be on). But in recent years other ultra-high end addresses have popped on the map, like the Shopping Cidade Jardim (more on that later) and the new Daslu megastore.
The latest arrival to the São Paulo shopping scene is Christian Louboutin, he of the coveted red-soled pumps. His store is also in - surprise! - the Shopping Iguatemi.
This is his first store in Latin America, and already has in stock mr. Louboutin`s summer 09 collection. He'll be in town in April for a party to be thrown in his honour and to officially cut the ribbon. Fashionistas, take note!
Christian Louboutin São Paulo: Shopping Center Iguatemi, Faria Lima floor, tel. (55-11) 3032-0233